![]() A report suite is a data silo that Adobe Analytics uses to generate reports. Each data field name should be unique within the same report suite. The primary field of the data feed that sets its name. When creating a data feed, you have to specify certain parameters first. How data feeds workĬreating your own data feed allows Adobe Analytics to know exactly what you want to be included and where you want to send it. Finally, you have to ensure that your account has the correct Analytics admin rights or belongs to a product profile that can access data feeds. If you don't know how to do this, here's a step-by-step guide by Adobe. Before using data feeds, you need a working implementation that sends your data to the Adobe data collection server. If you don't have a server destination of your own, Adobe can provide you with an FTP server and a small amount of space for your primary needs. Adobe Analytics can only send data feeds to server destinations. However, to use data feeds, you have to meet several requirements: The platform delivers updated data in hourly or daily batches, depending on the user's preferences. That means analysts can see the individual actions of each visitor on the website.Īnalysts can use raw data to build dashboards in third-party tools like Tableau and merge Adobe Analytics data with other sources to get a comprehensive picture of which marketing strategies work and which ones don't. The data feed's key feature is that it shares server-level event data. □ In other words, a data feed is a configuration of what data you want to extract from Adobe Analytics and where you want it to go. These data can have two different formats: What is the Adobe Analytics data feed?Īccording to Adobe documentation, data feeds are an export of the clickstream data received by Adobe. ![]() In this post, you'll learn how to extract raw data from Adobe Analytics with this data feed and the other options to achieve this. The Adobe Analytics data feed is the solution to this issue. However, there are situations where you need to compile marketing reports outside Adobe Analytics, use third-party tools to parse marketing insights, or combine your data with other sources.
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